Milos Djokovic

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The design of the mobile user interface (UI) has been stable for many years, only undergoing minor changes as handsets become more feature-rich. UI uniformity still exists across most mobile phone vendors, particularly when it comes to the approach of organizing functions, content, and the menu structure. However, with the growth of smartphones and the improved functionality of mid-range handsets, virtually all of which have embedded browsers, the design of existing UIs is seriously impeding a user's ability to find what they want on their mobile phone and on the Internet. The answer? Mobile discovery. On-device discovery may sound like one of the more predictable evolutions in the mobile industry, but it is fundamental for both operators and users. For operators, it can aid the growth of mobile advertising and the usage of advanced data services, and can lead to i... (more)